Hard Candy is the name of an American cosmetic company that was originally opened in the year 1995. It was founded by three individuals who worked together in partnership in order to get the company going. They where two Iranian sisters named Dineh and Pooneh Mohajer, who currently own tokidoki, along with Benjamin Einstein, who is now the owner of einstein-beauty.com. Both of the sisters grew up in a very classy Detroit suburb known as Bloomfield Hills while Benjamin Einstein was originated out of Minneapolis, Minnesota.
Hard Candy Cosmetics considers themselves to be a group that hold a very sincere view about the way they choose to do business. Their group seeks to generate leading quality products that are attractively packaged with very reasonable prices. The organization is well acknowledged after having collective many years of vast experience. This is a corporation with a unique fashion and manner of its own. A company that reproduces their own individuality and the passions that they hold cherished.
You are likely to find out some remarkable details about the saga of Hard Candy Cosmetics. The first product that the company came up with was nail polish. This was an item that Dineh had mixed and created herself. It was a shade of baby blue that she named “Sky,” and she used it to match a pair of sandals that she owned.
Not much long after her inception, she rose to the stage of popularity after acquiring of celebrity fan fair. During the same year that this was done, celebrity actress Alicia Silverstone came across a bottle of the polish and used it before she was to be a guest on the Late Night with David Letterman. When she was asked about her pastel blue fingernails, she replied “It’s ‘Sky’ by Hard Candy.”
This is the very thing that made it viable for Dineh to succeed in her own distinctive line of designer cosmetics. This incident caused a near overnight sensation. For Hard Candy Cosmetics, business and sales exploded so that, within the short span of 18 months, the company was quoted as having generated an impressive $10 million a year as reported in a Forbes magazine ad that featured Dineh.
Hard Candy Cosmetics is now a leader in the cosmetics industry. Their line consists of 261 products that were premiered in fall of 2009. They continue to keep their iconic Hard Candy products around such as the nail polish but they also introduced many new items such as Eye Tattoos, Take Me Out Eyeliner which also doubles as a hair stick, and Kal-eye-descope baked eyeshadows.
Lately, Hard Candy has redesigned their collection of premier formulations and custom components. The unique packaging that they now use helps to allow Walmart the exclusive privilege to bring their customers this exceptional brand. Hard Candy and Walmart are said to be a perfect fit in the selling popular cosmetic products. In addition to that partnership, NuWorld Beauty and Walmart have also decided to work together in order to form marketing concepts, package development, and product creation ideas.